Fresh Relevance CEO Recognised in the Top 50 Entrepreneurs of the Last 15 Years

The SETsquared Partnership Acknowledges Mike Austin at House of Commons Ceremony  

Fresh Relevance, the marketing hub for online retailers, today announced that its CEO and Co-Founder, Mike Austin, has been included in SETsquared’s list of the Top 50 Entrepreneurs. The announcement was made last night at a ceremony hosted at The House of Commons.

The SETsquared Partnership is the enterprise collaboration between five leading research-intensive universities: Bath, Bristol, Exeter, Southampton and Surrey. In compiling the list the SETsquared Partnership consulted with an external panel of investors and corporates, to acknowledge the top entrepreneurs and ventures over the last 15 years.

Fresh Relevance is the fourth business created by Mike Austin, an entrepreneur specialising in the creation of successful software enterprises. In the past 12 months, the company has achieved major domestic and international growth, with expansion across North America and entry in to the Japanese market. Today, Fresh Relevance has more than 250 customers using its real-time marketing hub, many of which are leading retail brand.

Fresh Relevance addresses the full spectrum of real-time marketing tools and techniques required by online retailers. Its feature-rich marketing hub includes triggered cart and browse abandonment emails, web and email personalisation, product recommendations, social proof, animated countdown timers, coupons, as well as split-testing and segment building for improved targeting.

Mike Austin comments: “We listen carefully to what online retailers need and develop solutions that that meet their exact requirements, embracing new technologies and keeping pace with consumer trends, regarding how they want to shop and engage with brands in the digital world.”

Austin comments on the importance of the relationship with SETsquared: “The support we receive from SETsquared is invaluable. Whether it is ongoing mentoring, taking advantage of SETsquared facilitates, or creating opportunities for us to engage with people and organisations that can assist with our growth potential, both in the UK and wider international markets. Participating in its recent market exploration program has aided us in developing our penetration in to North America.”