DBS Data Bolsters Analytical Division Giving Marketers Unprecedented Customer Insight

Integrated Approach to Data Insight, Marketing and Creative Strategy Delivers More Effective Campaigns and Customer Journey Engagement

DBS Data the UK business and consumer marketing data specialist has bolstered analytical division with new services and expert analysts. The DBS analytical division focuses on the three core elements of a successful campaign – Data insight, marketing strategy and creative strategy. It enables marketers to extract even richer and relevant insight from DBS’s extensive datasets as well as their own data sources, to improve campaign success and customer engagement.

DBS is one of the richest source of B2C and B2B data in the UK, and it has now combined this with analytics talent, innovative tools and techniques. An experienced team of Data Analysts works closely with DBS clients to gain deep insight in to its consumers in order to segment and select the right data. Campaign specialists then use DBS’s extensive sets of data-tools to apply rich and relevant targeting to each segment. The resulting insights are used to tailor highly engaging creative messages for each segment, that are delivered via the right channel at the right time.

The comprehensive package provides marketers with deep insights that enables campaigns to be conceived that strengthen brand awareness, grow prospect pools, acquire new customers, increase cross and up-sell, reduce churn and enhance engagement at every point in the customer journey, whilst optimising marketing spend.

Adam Williams, Managing Director of DBS Data, comments: “Data is the bedrock of every successful campaign, but it is just the beginning. It needs to be accompanied by insightful analysis, as well as a clear marketing and creative strategy.” Williams adds: “The DBS analytical division is focused on helping our clients by delivering fully compliant, recent, accurate data and selections, that ensures their consumers receive relevant and engaging products and services.”


The full range of DBS analytical division services is available now from DBS.