Fresh Relevance Appoints Georges Berzgal to Chair as the Company Embarks on Major Domestic and International Expansion

Fresh Relevance Appoints Georges Berzgal to Chair as the Company Embarks on Major Domestic and International Expansion

Commercial Growth Specialist in SaaS and Software Enabled Service Businesses

Fresh Relevance, the marketing hub for online retailers, today announced the appointment of Georges Berzgal as Chair. George brings to the newly created role an impressive resume, achieving impressive commercial growth in international markets for SaaS and software enabled service businesses.

Georges is the Vice President & Managing Director, EMEA at Pitney Bowes Global eCommerce Group. He is the former Managing Director – Europe at Bronto Software Ltd, the ecommerce marketing automation SaaS platform provider. In a career spanning more than 25 years he has also held senior positions at Metropolis International Ltd. – Loyalty & Discount, MarketTools, Affinova and Zentropy Partners.

Georges Berzgal comments on his appointment: “Fresh Relevance already boasts an impressive client roster of more than 300 brands in the UK and US. However, with the global trend towards digital transformation this is just the tip of the iceberg for the company. I will be advising the senior management team, sharing my experience to ensure it realizes its full global market potential.” 

CEO of Fresh Relevance, Mike Austin, states: “Georges comes to Fresh Relevance with an enviable track record, guiding organisations to the next level of growth. His market and management expertise in the areas of eCommerce, sales, loyalty and digital marketing, in the UK and US but also wider international markets, is indispensable as we continue our rapid upward trajectory.” 

In April 2017, Fresh Relevance received a £2.15 million investment from Foresight Group to help fund its expansion.

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