DBS Data Appoints Gary Brandon as Commercial Director

New Lead for Enterprise and Partner Business to Focus on the Delivery of Large-Scale Data Solutions to Corporates and Agencies 

DBS Data the UK business and consumer marketing data experts today announced the appointment of Gary Brandon to the new role of Commercial Director.

Gary has worked in the direct marketing and data solutions industry for more than 12 years. Within DBS Data, he has worked across all aspects of the sales and account management teams providing the full range of data solutions to direct clients, agencies and market research. In his new role as Commercial Director, Gary heads up the Enterprise and Partner business as well as overseeing the other business units which includes direct, agency and market research.

Commenting on his new appointment, Gary Brandon states: “The industry is going through significant change both from a regulatory and technological perspective. With change comes innovation and I believe DBS Data is at the forefront of this. I’m excited to lead and grow the sales team in a market where our products and solutions drive real value for our clients.”

With a long history of working with strategic partners and large corporates, Gary understands the complexities involved in delivering full service compliant data solutions that deliver great value and success.  Managing Director and CEO of DBS Data, Adam Williams comments: “Since joining in 2005, Gary has become a real asset to the business and instrumental in our drive towards GDPR compliance, as well as the development, launch and market adoption of our growing portfolio of fully compliant solutions.”

One of Gary’s first actions as Commercial Director has been the successful launch of SONAR, a B2B customer acquisition solution that enables DBS’s clients to uncover commercial opportunities and improve engagement with their respective markets, by tracking the behaviour of 150 million organisations across the web. This solution is now embedded within DBS Data comprehensive B2B data solutions portfolio.