Print in Motion – genARate from Konica Minolta makes engaging AR experiences effortless

In today’s digital world, printed materials still have the power to make an impact. With the launch of genARate, an all-new solution for the creation of Augmented Reality (AR) experiences, Konica Minolta is making it easy to transform printed content into exciting, interactive communications. Thanks to genARate, there’s no need for specialist expertise to enhance printed materials with captivating digital content: No matter if you are an agency, commercial printer, central reprographics or marketing department, it is simple and easy to create brilliant Augmented Reality print experiences. 

“In an information saturated world, the battle for engagement has never been fiercer – particularly as interactive digital experiences become more widely used,” says Christian Kiesewetter, Head of Project Delivery and Operation at Konica Minolta Business Innovation Centre Europe. “In this fast evolving media landscape, it would be easy to believe that print has become less valuable in the marketing mix. In fact, the opposite is true and organisations can use printed materials to be digital pioneers. genARate isn’t just about enhancing print, it enlarges digital communications by seamlessly integrating printed assets.” genARate is a flexible cloud-based AR solution from Konica Minolta that can bring printed material to life. The tool requires no coding or previous experience to use. genARate overlays digital content such as video, animations, or 3D models onto printed materials to create rich, exciting, new media experiences. Consumers can view and interact with these virtual objects using a dedicated app on their smartphone or tablet, which automatically recognises images and presents these three-dimensionally onscreen. This provides a more compelling way to have potential customers interact with content and boost conversion rates. Interactive experiences also provide more detailed or in-depth information.

Effortless to create, easy to measure 

genARate has been designed to make AR creation available to everyone. Users can start within minutes by using a simple and effective augmented reality tool, the genARate Studio. Simply open a web browser, login, and start building an AR experience. The tool is very intuitive – adding the digital interactive objects takes just a few mouse clicks and the whole creative process is made quick and easy thanks to the intuitive drag-and-drop interface. The professional edition of genARate also includes built-in analytics that measure app usage and user engagement with the content. This too, requires no in-depth technical skills or detailed knowledge of the platform. As a hosted service with a straightforward pricing structure, it is quick, easy and very accessible to get a campaign up and running.     

To learn more about Konica Minolta AR solutions, visit

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